Blanca Juana Gómez, among the 100 Women in Marketing 2026 according to Merca2.0

Blanca Juana Gómez, General Manager of LLYC in Mexico, has been recognized by Merca2.0 as one of the 100 Women in Marketing 2026, a selection that brings together the women executives who are contributing to transforming marketing, communication, and business in the country.

The distinction recognizes a career of more than 30 years linked to media, brands, and narrative building. A professional journey that has evolved alongside the industry and stems from a conviction: understanding people and their behaviors continues to be essential for building stories capable of generating value for organizations.

A perspective that gains special relevance in an increasingly complex environment, where communicating is no longer just about reacting to what happens, but about better understanding the context, anticipating changes, and helping organizations make better decisions when it matters most.

“I am passionate about the human race and its possibilities. What I do best is tell stories. And marketing has everything to do with that,” points out Blanca Juana Gómez.

From the general management of LLYC in Mexico, Blanca Juana drives a vision that integrates marketing and corporate affairs to respond to the challenges of an environment marked by technological transformation, new reputational demands, and changes in decision-making. An approach that combines creativity, data, technology, and multidisciplinary talent to build relevance and trust, without losing sight of human judgment and responsibility.

This perspective is especially relevant given the growing adoption of artificial intelligence assistants. In this new scenario, brands no longer only need to build relevance and trust with people. They also need to be understood, considered, and recommended by systems that are increasingly involved in their decisions.

“Before, we competed for attention; now we also compete for recommendation. The ability to influence will depend as much on creativity as on data quality and reputation,” she explains.

This recognition celebrates Blanca Juana’s leadership and career, but also a way of understanding communication prepared for what is coming: capable of reading complexity, anticipating new conversations, and building the relevance and trust that organizations need to continue generating value.