Blanca Juana Gómez Shortlisted for Future is Female LATAM 2026

Blanca Juana Gómez, General Director of LLYC in Mexico, has been selected among the finalists for Future is Female LATAM 2026, the Advertising Week awards that recognize women whose leadership, track record, and ability to drive change are helping transform the industry.

Her inclusion highlights a career spanning more than 30 years in media, content, marketing, and communications, as well as her commitment to creating opportunities for other women. Throughout her career, Blanca has combined business transformation with talent development and the building of professional communities.

At LLYC, she leads the commercial and growth strategy of our operation in Mexico, driving the integration of Marketing and Corporate Affairs into an offering that connects creativity, reputation, influence, and innovation. Her leadership has also promoted greater participation of women in strategic projects, client conversations, and leadership spaces within the industry.

This commitment extends to Buena Banda, the platform she founded in 2023 to provide visibility to and connect women leaders in Mexico. With more than 150 interviews with female executives, entrepreneurs, scientists, and activists, the project has evolved into a community of over 350 members that provides training, gatherings, and connections to foster their professional development.

Blanca’s selection among the finalists of Future is Female LATAM 2026 reflects an approach to leadership that we share at LLYC: driving business growth and creating the conditions for more people to contribute their talent, take on new responsibilities, and contribute to the future of our industry.