El Ojo de Iberoamérica festival recognizes ‘Sosegá’ as Best Idea in Spain

LLYC has earned three awards at the El Ojo de Iberoamérica Awards for the “Sosegá” project, developed together with Cervezas Alhambra. Held in Buenos Aires since 1998, the festival is one of the leading benchmarks for creativity and communication in Latin America, Spain, and Portugal, honoring initiatives for their innovation, impact, and originality.

The project earned three major awards that highlight creativity and innovation in the audio field: Ojo for Best Idea in Spain, Gold in Audio and Sound Production for original music, and Gold in Radio & Audio for its commitment to branded content in podcast format.

These awards highlight an initiative that connects strategy and creativity to explore new ways for brands and culture to relate.
 

‘Sosegá’: bringing brand positioning into the cultural sphere

 
To mark Cervezas Alhambra’s centennial, “Sosegá” started from a creative and technical challenge: developing an unprecedented musical proposal that respected the authenticity and rigor of a tradition such as flamenco.

To achieve this, the project brought together 14 key figures from the genre to create the first new flamenco *palo* in nearly a century, conceived without a *remate* and linked to the philosophy of living “without rush.” The initiative featured musical direction by Javier Limón and audiovisual production by Little Spain.

In this way, Cervezas Alhambra expanded its connection with culture, moving from supporting cultural initiatives to participating directly in the creation of a new musical piece.

These awards add to LLYC’s track record at national and international festivals such as Cannes Lions, LIA, FIAP, the National Creativity Awards, Inspirational, and Eficacia.