Helena Forjaz is the new member of the LLYC network of consultants, in a move that aims to add value to the Company’s business and its clients, through the integration of a variety of different skills and experience.
Helena Forjaz, Senior Advisor for Communication and Consumer Engagement, has dedicated more than 30 of the 40 years of her career to the media market, particularly television, with special emphasis on stints at RTP, SIC and TVI. With extensive experience in leadership and the functional organization of large structures, in business, political and commercial negotiations and in top management advice, she was responsible for the contractual management of artists in the world of television and entertainment.
Tiago Vidal, Partner and Managing Director of LLYC in Portugal, explains, “Her experience in the Communication, Media and Entertainment sector, and negotiation and management skills, make Helena Forjaz a very significant active reinforcement for our team and crucial for strengthening our ability to identify trends and make strategic decisions for our clients, given the increasing importance of Brand Entertainment and the association between brands and KOLs.”
Helena Forjaz, the new LLYC consultant, notes, “It is with great pleasure that I accept the challenge of joining the worldwide network of consultants at LLYC, a company that I know well and worked when I was at Media Capital Group. I am strongly committed to monitoring personal communication projects, as I believe it is the best way to participate in a highly complex society full of challenges that put innovation and multidisciplinarity to the test, and I hope that in this way I can contribute to the development of LLYC and its clients’ businesses”.
The arrival of Helena Forjaz strengthens LLYC’s network of consultants, present in Portugal, Spain and Latin America and comprised of more than 70 members, among them the Portuguese Melchor Miralles, Former Director of El Mundo TV, and José Manuel Velasco, President Elect of Global Alliance, Spain. In Portugal, she joins Conceição Zagalo, Fernando Neves de Almeida, Paulo Portas and Ricardo Monteiro.
