Jimena de la Vega, Global Content Lab Senior Director for LLYC

Jimena de la Vega has been promoted to Global Senior Director of Content Lab at LLYC. In this role, she will lead the European and Americas teams that provide design and production services to clients and internal projects. She is based in LLYC Mexico offices, where she will seek the greatest economic and operational resources efficiency, always looking to produce top quality materials for every project. 

Jimena, who joined LLYC two years ago, has extensive professional experience in the advertising industry as Art and Creative Director. She has worked in firms such as Leo Burnett or Grey in Mexico. In her 14 years of experience, she has contributed to business with  innovative ideas and graphic proposals for different brands and industries. She has led creative teams for Chrysler, Corona, P&G, Ferrero or GSK in order to promote  their creative growth. 

“Empathy and collaboration will help us achieve any dream we have, as professionals and humans. That’s why I believe in this new project and in the people inside”, said Jimena de la Vega.

On the other hand, Federico Isuani, Partner and Managing Director of Strategic Marketing Solutions Americas said: “Jimena is the perfect person to manage a global team so diverse like the new content lab, where she’s going to be responsible for coordinating the whole LLYC organization content development”.