José María de Guzmán joins LLYC as Senior Advisor

LLYC strengthens its management team with the incorporation of José María de Guzmán as Senior Advisor, along with its vision of growth and consolidation in other sectors by including the new customers that José María de Guzmán will bring to the operation.

Complementary nature of vision and leadership

The arrival of José María de Guzmán will bring his experience and track-record to the firm’s operations in Colombia, as well as his efforts and knowledge according to the value offer LLYC makes to its customers. José María founded 2WAY Goodwill Consulting – the reputation consultancy agency – and has been the chairman of such large companies as Cine Colombia and Álcalis de Colombia, and has held managerial positions at RTI, Banco de Occidente and Banco de la República. In the public sector, he has been the High Commissioner for Communication and High Commissioner for International Affairs of the Presidency of the Republic of Colombia, and the Colombian Ambassador to Canada.

José María is also an expert in managing companies, the structuring and promotion of businesses, capital markets, securities, negotiations, mergers, marketing, financial analysis and international business – knowledge which he will impart to LLYC’s present and future customers.

For Alejandro Romero, Partner and CEO for the Americas at LLYC, “This type of incorporation reaffirms our aim to grow to the benefit of our customers while always adding a differentiating value”.

“I am delighted to join a company with the track-record and weight of LLYC. I am convinced that its capacity and international network, along with its combination of efforts and knowledge will boost the value offer that has been provided to the firm’s customers to date”, highlights José María de Guzmán.

In turn, for María Esteve, Partner and Managing Director of the Andes Region at LLYC, “Colombia is a key market for our firm. We are very pleased about the impact that the incorporation of José María will have to the benefit of our operation, since, through this incorporation, we will also have the chance to provide a service to more customers by using our capacity and international network to continue strengthening our growth plans in the country”.

It is worth mentioning that, with more than 10 years of experience in the market, the firm headed up by José María de Guzmán2WAY Goodwill Consulting – was characterized by the help it provided to public institutions, companies and brands to establish a good name, mitigate their reputational risks and successfully achieve their goals, based on forging reliable relations. Among the projects undertaken, noteworthy it its accompaniment of the High Commissioner for Peace during the talks in Havana (Cuba), the integration of the telecommunications operations of Millicom and EPM in Tigo-UNE, the tender of the commercial rights of Conmebol for USD $1.4 billion, the expansion of the Maersk Group in Colombia, and the launch of the Colombia Select Index of Standard & Poors, along with advising such organizations as Bavaria, ETB, ANDI and Gasnova, among others.