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LLYC has once again been named ‘Best Communications Consultancy in Europe (excluding the UK)’ at the PRWeek Global Awards 2025, one of the most prestigious international competitions in the industry. The Marketing and Corporate Affairs firm had already received this award in 2021 and 2022. The gala was held in London and was attended by Albert Medrán, LLYC’s Global Director of Marketing, Communications, and ESG.
For Luis Miguel Peña, Partner and CEO Europe at LLYC: “Receiving this award at one of the most important global events in the PR industry is an honor and confirms that we continue to grow. Being recognized by clients and experts as the Consultancy of the Year in Europe is a major endorsement of the work our teams are doing in Spain, Portugal, and Brussels.”
In addition, the PRWeek Global Awards recognized the Free the Voices project in the category of ‘Best Use of AI or PR Software’, with a High Commendation. Free the Voices is an initiative launched by LLYC to combat discrimination against the LGBTIQ+ community by addressing biases associated with non-normative voices. Developed in collaboration with Monoceros Labs and its product Fonos, it is the first bank of diverse synthetic voices. The project collected over 250 voices from LGBTIQ+ individuals across 12 countries, creating synthetic voices that reflect this diversity. These voices are available for use in various audiovisual content, aiming to raise awareness and reduce bias through greater exposure to diverse vocal representations.
The project has been activated in Spain, Mexico, and Brazil. So far, it has generated over 5,000 mentions, 136,000 impressions, and an engagement rate of 21%. The initiative highlights the importance of using artificial intelligence to promote equity and authentic representation across all areas of society.
For over two decades, the PRWeek Global Awards have been one of the leading competitions in the global PR industry. Organized by the prestigious international public relations publication, the awards annually recognize the sector’s top companies and most successful case studies. The jury includes senior professionals, company leaders, institutional representatives, and nonprofit organizations.
