“Avós do peito, Avós para sempre” (Grandparents in your heart, grandparents forever) won bronze award in the video category. This Brand Entertainment solution was creatively conceived by LLYC and produced by Madstudios. It provides a moving message that aims to teach new generations of grandchildren the importance of grandparents, particularly for this generation that has been most affected by the forced isolation during the pandemic,
The campaign was created to mark World Grandparents Day on July 26 and was active throughout July on Dr. Baynard’s digital channels. It promoted an exclusive edition of the brand’s candy tin, designed to nurture good memories between grandparents and grandchildren. In tandem with this campaign, people could order and customize a Dr. Bayard tin with a unique message of love addressed to grandfathers, grandmothers or grandchildren.
The impacts were much higher than predicted, resulting in the best-ever sales period for the brand on its online channel.
View the winning video here:
