LLYC was the most awarded Spanish consultancy at FIAP 2022, the Ibero-American Advertising Festival. It received a total of 8 awards and a special mention for ‘Bihar, Choosing Tomorrow’ in the Production discipline for its high quality. In addition, the campaign for the BBK Foundation received 3 golds (in the categories of best use of ambient media, innovation in PR and BTL production techniques), two silvers (best CSR platform campaign and institutional-public road ads) and a bronze (best use in outdoor/public road). The competition also bestowed a bronze award on two of the consulting firm’s other projects: ‘You’re a gamer and you don’t know it‘ for Multiópticas (production techniques in PR) and ‘Neither winners nor losers‘ for Novartis (innovation in Big Data). The work was carried out by the Madrid and Barcelona teams. The virtual gala was held in Miami, USA.
“We’re delighted with the recognition given by FIAP to such courageous and disruptive projects. ‘Bihar’, ‘You’re a gamer and you don’t know it’ and ‘Neither winners nor losers’ are making us very happy this year. Our creativity is being endorsed in the main competitions, which highlight the quality of our work. It’s fortunate to have clients who go for such risky campaigns,” says Julio Alonso Caballero, Executive Creative Director at LLYC.
For half a century, FIAP, in partnership with PRODU (the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry), has sought to promote creativity in all advertising formats in Ibero-America, taking into account the excellence and innovation of the projects presented.
With these new awards, LLYC has accumulated 90 awards in national and international competitions this year.
