LLYC reaffirms its commitment in Colombia with two new signings to its management team

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Under the firm purpose of continuing to consolidate the bet that for 23 years LLYC has had in the Colombian market, making technology and creativity the center of its communications, digital marketing and public affairs offer, the firm announces the incorporation of Andrea Jimeno as Senior Director of Corporate Communications and Lili Vega as Senior Director of Engagement.

“Faced with the different challenges in the country, with these additions we redouble our commitment to continue strengthening the firm’s commitment to innovation and continue expanding our capabilities with talent with great leadership skills, experience and momentum and commitment to continue transforming our industry and continue accompanying our clients and the market in their most important challenges,” said Alejandra Aljure, Chief Operating Officer of LLYC Colombia.

Andrea Jimeno has more than 18 years of experience in corporate and digital communications, public affairs and sustainability, leading regional teams in national and multinational companies in various sectors, such as pharmaceuticals, infrastructure, road and airport concessions, as well as technology brands.

Among her main functions, Andrea will continue to promote the integration of corporate communications with new technologies, providing our clients with innovative solutions and proposals that strengthen the reputation of companies. 

Lili Vega has more than 14 years of experience in strategic areas, business development, consumer understanding, digital transformation and implementation for regional advertising agencies and marketing teams in industries such as retail, food and beverage, financial services, telcos, technology, digital services and core digital partners/apps/startups.

With her strong leadership skills and, above all, her desire to innovate and transform the industry, Lili will be in charge of delivering more creative and data-driven solutions, with the construction and activation of differentiating narratives for brands, both in the consumer and talent domains.