LLYC has once again been recognized in one of the main international creative competitions. The campaigns “Sign Soup” along with La Moderna, “Sowing the Future” for BBVA and “Mocotó SQF” together with PTC Therapeutics, have been recognized, respectively, with a Merit Award in the Social Media categories: Active Engagement/Call to Action; Brand Entertainment: Brand Partnership and Pharma: Experiential/immersive event.
The One Show Awards, organized by The One Club for Creativity, reward, support and celebrate the success of the international creative community. It is one of the most important events in the world in the advertising, design and digital marketing sector.
Being recognized by The One Club for Creativity in awards such as The One Show is proof of the firm’s commitment to transformative creativity, innovation and the pursuit of excellence in all projects carried out with our clients.
ABOUT THE CAMPAIGNS
Sowing the Future – BBVA
The project carried out by the Consumer Engagement team and Estudio Creativo LLYC for BBVA and its strategic partner, El Celler de Can Roca, aims to involve chefs and organizations around the world to contribute to the challenge of preserving biodiversity and raising awareness of this issue.
Sign Soup – La Moderna
The Sign Soup campaign was conceived to raise awareness of the more than 2.4 million people in Mexico who are hearing impaired.
Through an educational experience, the BESO by LLYC team, together with La Moderna, reinvented a traditional Mexican dish: Alphabet Soup. In this way, anyone can develop knowledge of this type of language and it invites us to reflect on its importance.
Mocotó SQF – PTC Therapeutics
LLYC Brazil’s team created a Michelin restaurant to generate awarness about Familial Chylomicronemia Syndrome -FQS- a rare disease where people cannot consume more than 20g of fat per day.
In collaboration with the renowned restaurant Mocotó, included in the Michelin Guide since 2015, an entire menu with less than 10g of fat was created so that people suffering from SQF could enjoy a complete gastronomic experience.