Luis Anaya joins LLYC as the new Senior Healthcare Director for the Northern Region, based in Mexico and supervising projects in Panama and the Dominican Republic, in charge of boosting the proposed services for the health industry and strengthening the team in the region.
Luis will report to David González Natal, Partner and Managing Director of the Northern Region, and to Javier Marín, Senior Healthcare Director for the Americas. He has more than 15 years of experience heading up the development of strategic communication plans for national and international companies.
“In recent years, we have seen that the health sector at a global level has changed from an industry to become a fundamental part of the conversation and daily lives of doctors, patients, governments and society in general. The arrival of Luis reaffirms our commitment to leaders with extensive experience of the health sector ecosystem to develop comprehensive communication, marketing and public affairs strategies grounded on our data capabilities to promote major ideas that construct relevance”, comments David González Natal, Partner and Managing Director of the Northern Region at LLYC.
Luis Anaya has headed up health departments at international agencies and is experienced in corporate projects and campaigns to raise awareness in different therapeutic areas, having worked for such companies as AstraZeneca, Roche, Baxter, MSD, Merck, Sanofi, Glaxo, Novartis, Galderma, Organon and Syngenta, among others.
“The arrival of Luis at LLYC Healthcare strengthens the talent we make available to our clients to support them in the important challenges facing the health industry, from pharmaceutical, diagnosis and medical device companies to companies that develop technologies for the health sector. The contribution from this sector to society has been widely recognized”, stresses Javier Marín, Senior Healthcare Director for the Americas.
The new Senior Director holds a Bachelor’s Degree in Communication Sciences and Techniques from the University of Tepeyac in Mexico City, and began his professional career as a journalist and then editor-in-chief at Notimex – the news agency of the Government of Mexico.
