TrendsAppointments and New Hires
María Obispo and Jonathan Liege promoted to Senior Directors of LLYC. María leads the Talent Engagement area in Spain. Jonathan is in charge of Digital Marketing Operations in Europe.
In her new position, Obispo will continue striving to improve team engagement and drive change in organizations. She brings over a decade of experience in communications consulting. In recent years, Obispo has worked for companies such as Indra, Ikea, Schindler or Multiópticas, with which she has managed projects aimed at attracting talent or improving the connection with their employees, always with a creative vision.
Liege, who reports to Jesús Moradillo, Managing Director of Deep Digital Business Europe at the firm, will continue to support clients’ growth with advanced solutions in advertising, technology, marketing automation and digital strategy. He will assist APACHE part of LLYC clients and help drive the firm through the pursuit of opportunities for the company’s expansion within the market.
Jorge López Zafra, Managing Director of LLYC in Madrid: “Maria is a shining paradigm of her professional career at the firm. These nearly 13 years with us have meant constant development and learning, in a changing environment such as the one we live in. She is an excellent co-worker who now, in her new position, will surely continue to contribute greatly to the professionals working with her and clients who trust in LLYC.”
Jesús Moradillo Segura, CEO of APACHE part of LLYC and Managing Director of Deep Digital Business Europe at LLYC: “Jonathan brought a lot of value in his time with us by achieving excellence in executing operations at the company, which has thus allowed us to grow and deploy new capacities to solve our clients’ challenges. This generated efficiency allows us to serve better marketing services which has impacted customer results.”
“For me, it is a source of great pride to continue to grow within a company like LLYC, where I have been trained as a professional for the past 13 years. I face the new stage with the same enthusiasm as at the beginning, convinced of the enormous value of what we do for our clients in a context as challenging as the current one. I would like to thank the entire LLYC team without whom this promotion would not have been possible and the company that always invites us to face more and more challenging challenges,” adds Obispo.
Before joining LLYC, María Obispo worked in the communications departments of Vocento Group, Cisne Aseguradora and in the definition and launch of lainformacion.com. She holds a degree in Journalism from the University of Navarra and an Executive Development Program from the IESE Business School. She also teaches as a guest lecturer at the Complutense University of Madrid and UC3M.
“After a year at the helm of Apache Operations, I am very grateful for the group’s confidence and delighted to contribute to the consolidation of our digital marketing offering in the market. I face this new stage with the peace of mind of having an exceptional team, with which we develop the best solutions for our clients, based on a technological ecosystem that enables the attraction of new consumers and the building of deep relationships with them. This allows us to face the 2023 objectives with great optimism, in line with LLYC’s ambition,” explains Liege.
Jonathan has been with LLYC since March 2022. He possesses an impressive professional track record. He has tallied 17 years in marketing and 12 in the digital sector. He was General Manager at Kanlli. He was previously Product Manager at Directo a Casa and marketing manager at FGA Capital, Jupiterimages Spain and 11888 Yell.