Mercedes de la Guardia Included in the ADWEEK Innovator 50

Mercedes de la Guardia, Deep Learning & AI Director, has been recognized in the ADWEEK Innovator 50, a selection that honors professionals transforming marketing and advertising through emerging technologies, new strategies, and ideas that deliver real business impact.

This recognition highlights a capability that is increasingly vital for organizations: turning the potential of artificial intelligence into tangible solutions. It is a challenge that demands a blend of technical expertise, business acumen, and talent across multiple disciplines.

Mercedes has contributed to projects in the United States, Mexico, the Dominican Republic, Panama, and Ecuador, applying artificial intelligence and data intelligence to communications and business challenges. Her work reflects our commitment to developing new methodologies and capabilities that help our clients anticipate changes and make better decisions.

Mercedes was also recently recognized by Crain’s Detroit Business as one of its 2026 Notable Leaders in Communication, a distinction highlighting her contributions to the communications industry and her leadership in the U.S.

This achievement is built on teamwork. Collaboration across multidisciplinary profiles, a willingness to experiment, and the trust of colleagues and clients have been essential in putting new ideas into practice. Recognizing Mercedes also mirrors that shared effort and the talent of the team she is part of.

Her inclusion in the ADWEEK Innovator 50 reinforces our commitment to an innovation that translates into practical projects and solutions—partnering with our clients through their challenges and contributing to the evolution of marketing and communications.