Rui Coutinho joins the LLYC Network of Advisors

LLYC, the global consultancy company for communication and public affairs, announces that Rui Coutinho has joined its Network of Advisors. The unique skills and experience he brings will add value to the business of the Company and its clients.

Rui Coutinho, Senior Advisor for the Deep Digital area, is the Executive Director of the Innovation Ecosystem at NOVA SBE and a specialist, tutor, advisor and coach in the areas of Innovation and Entrepreneurship. He has actively worked on innovation strategy and innovation and change management with companies including Sumol+Compal, José de Mello Group, CMS Portugal, Activo Bank, Novo Banco, SIBS and Jerónimo Martins. He is strategic advisor at Sogrape and a member of the Investment Committee of Beta Capital. He is also a member of the Berkeley Innovation Forum and an external expert of the European Commission and the OECD for the HEInnovate initiative.

Marlene Gaspar, Director General of LLYC, said: “It has been a privilege working with Rui on a range of challenges and we share the Future Driven approach and innovation as must have elements of our methodology. We are very proud to be able to strengthen his contribution and value in the Deep Digital area not only in Portugal, but in LLYC internationally.” 

Rui Coutinho said: “I am very excited to accept the challenge of Joining the LLYC network of advisors. I have followed various LLYC projects and we have a shared vision on the importance of innovation in building new and better futures. I hope to contribute to the development of LLYC and the businesses of its clients by being a provocateur and bringing new insights.”

Rui Coutinho will strengthen the LLYC Network of Advisors, which is present in Portugal, Spain, the United States and Latin America and has over 80 members, including the Portuguese Conceição Zagalo, Fernando Neves de Almeida, Paulo Portas, Ricardo Monteiro and Helena Forjaz.

More about Rui Coutinho

He has been executive director of Porto Business School (University of Porto), where he also founded and directed the Center for Business Innovation and was director of the Postgraduate Program in Business Innovation and director of the Sustainable Management Program. 

He founded the Porto Design Factory at the Polytechnic of Porto, where he managed over 100 innovation projects with some of the largest companies in the world, also involving universities such as Stanford, Aalto, St. Gallen and São Paulo. In this context, he was a member of the Design Factory Global Network and Stanford University Global Alliance for Redesign innovation ecosystems. 

He was also one of the core founders of the ScaleUp Porto initiative and works as a mentor, entrepreneur and consultant in various entrepreneurship ecosystems and with a range of startups.