Three winning campaigns at the Effie Latam 2026

Three campaigns on which we worked alongside our clients and partners have been recognized at the Effie Awards Latin America 2026, one of the region’s premier effectiveness competitions.

The Effies spotlight something that is also at the core of how we work: a great idea must address a real challenge and prove that it works. Because in the moments that matter most to an organization, creativity cannot stop at just catching attention. It must help make better decisions, change behaviors, reinforce a position, or open new business opportunities.

This year, our award-winning projects are:

• Signs of Pride, for Yaaj, with LLYC as lead agency — Bronze in Impacto Positivo – Diversidad e inclusión / Positive Change – Diversity & Inclusion [Multi].
• Refisal vs La Monotonía, for Refisal, with TBWA Colombia and LLYC as lead agencies and Bombai SAS and Spark Foundry Colombia as contributing agencies — Bronze in Alimentos / Food.
• Anula la mala suerte, by NAME for Brinsa / Refisal, with Spark Foundry and LLYC as contributing agencies — Bronze in Alimentos / Food.

These campaigns stem from different challenges, but what matters is not grouping them under a single formula, but how each one starts from a specific business need and finds the right response for that moment.

That is where they connect with how we support clients during their Moments of Truth: turning points where more is at stake than an isolated communication action. Understanding the context thoroughly, identifying what can truly drive the business, and combining the capabilities required to act is what turns complexity into an opportunity to move forward.

These recognitions highlight the shared work among clients, teams, and partners, and an approach to effectiveness where strategy, creativity, and influence work together to build value when it matters most.

Congratulations to all our clients, teams, and partners who made this possible.