¡Old Marketing!

Imagine that after 3 seasons, the TV monster of this country managed to hit the nail on the head of all generations and have all of Mexico (including myself) glued to its TV as in the old days. How did it do it? By involving a personality completely different from its traditional cast, disruptive and transported directly from the social networks where it generates massive content with the sole purpose of entertaining and sharing. With what context? With what strategy? NONE!

And I’m sure that today we would all pay for a make-up course by Wendy Guevara or a fashion course by Apio Quijano.

At Hotmart we have long understood that everyone, without exception, has some knowledge that can be interesting to the next door or to everyone, even outside of what you could learn in a university degree or an MBA. Imagine that you can monetize your passion for music or that you can teach people the sewing technique your grandmother taught you or what you learned from life experiences.

With the passage of time and the speed at which the industry moves, it is key to be aware that entertainment moves the world, that you have to have a finger on the strategy but certainly the ears to the audience to be constantly updated on what they are dying to consume.

It doesn’t matter if it’s gaming, cooking, makeup, engineering, sewing or how to hack the system so that team hell wins.

Content that will keep us glued to our devices and that in the end not only entertains us but can also make us millionaires.

With the passage of time and the speed at which the industry moves it is key to be aware that entertainment moves the world, that you have to have a finger on the strategy but certainly the ears to the audience to be constantly updated on what they are dying to consume.