We joined forces with IAB to drive the marketing, advertising and digital communication industry forward together.

We are very pleased to share our recent partnership with IAB, the world’s largest business association dedicated to digital marketing, advertising and communication.

IAB, with a presence in more than 45 countries, has established itself as a fundamental pillar for growth and innovation in our industry. And with great pride, from LLYC we join to continue growing and reinforcing our vocation for excellence and innovation.

This alliance will not only allow us to keep up with the latest trends but also to actively influence in building them. As members of IAB, our professional directors will play a very relevant role in several Commissions and Working Groups, where they will collaborate with other leaders from different disciplines to transform the future of the digital industry together.

In addition to these overall benefits, at LLYC, we are committed not only to keeping abreast of the latest digital trends, but also to actively influencing their direction. As leading members of IAB, the company’s directors will play a vital role in various Commissions and Working Groups, where they will collaborate with other industry leaders to shape the future of the digital industry.

Want to meet our talent involved in each IAB Commission?

Digital Audio

• Roberto Carreras, Senior Director Brand & Ad

Branded Content

• Isis Boet, Director Brand & Ad

Data

• Imma Haro, Senior Strategy Director
• Beatriz Díaz-Parreño, Director of Growth & Transformation

Retail Media & Ecommerce

• Massimiliano Turinetto, Paid & Performance Director
• Beatriz Díaz-Parreño, Director Growth & Transformation

Influencers

• Alejandro Domínguez Bescansa, Senior Brand & Ad Director
• Jaime Viure, Senior Brand & Ad Consultant

Artificial Intelligence

• Roberto Carreras, Senior Director Brand & Ad
• Imma Haro, Senior Strategy Director
• Luis Martin Pérez, Director Brand & Ad

Metaverse and WEB3

• Imma Haro, Senior Strategy Director

Programmatic

• Massimiliano Turinetto, Paid & Performance Director
• Jaime Viure, Senior Brand & Ad Consultant

Native Advertising

• Jaime Viure, Senior Brand & Ad Consultant

Social Media

• Alejandro Domínguez Bescansa, Senior Director Brand & Ad
• Jaime Viure, Senior Brand & Ad Consultant
• Luis Martín Pérez, Director Brand & Ad
• Isis Boet, Director Brand & Ad

Connected TV

• Jaime Viure, Senior Brand & Ad Consultant

Online Video

• Jaime Viure, Senior Brand & Ad Consultant

“We are excited to continue exploring all that this partnership has to offer and to share our experiences and learnings with the entire LLYC team ” comments Jesús Moradillo, Partner and Managing Director of Marketing Solutions Strategy.

This content is translated with AI.