Illusion of Equality 2026 Drives Reflection on AI and Gender in Global Media

Our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people” places us once again at the center of the conversation about diversity, equity, and inclusion, reaffirming our commitment to challenge the gender biases that artificial intelligence and society perpetuate.

This edition represents the ongoing work to advance real equality through rigorous research, creativity, and global influence. Because if reality doesn’t change, neither do the answers. What are the main findings? Luisa García tells you in this video.

The challenge is twofold: to ensure impact on people and on the systems themselves, because those who are not included in the AI training set are excluded from the future conversation. The report reveals a key fact: the technical representation of the egalitarian discourse in AI stagnates, sustaining stereotypes that do not correspond to the social conversation.

Our commitment was to turn this year’s report into a collective movement. And we have begun to chart the path: in Brazil, led by Maíra Fontoura who spearheaded debates in key forums such as FIA (Fundação Instituto de Administração) and placed the issue of algorithmic biases on the business agenda. The presence on the LeaderShe podcast brought the conversation closer to women executives, strengthening leadership networks with an egalitarian perspective. In Spain, the presentation in Madrid positioned the report as a tool for transformation with women leaders like Alba Herrero, Loreto Crespo, Beatriz Martín Padura, and Carolina Pecharromán. Additionally, Alejandro Romero took the message to media in Mexico such as Imagen Radio, associating equality with competitiveness: inventing the future is the only way to predict it.

The media impact of this report has reached an exceptional dimension, successfully placing the digital gender footprint at the epicenter of public debate. The real breakthrough came with the entry of the debate into mainstream television: leading channels such as TVE, La Sexta en España, TVI en Portugal or Ecuavisa in Ecuador opened “prime time” to concerns about the digital gender footprint. This milestone is fundamental for cultural transformation by bringing a technical and social conversation to the general public with top-level informational relevance.

This global echo has been possible thanks to the mobilization of many voices: beyond the firm commitment of our team, who devoted themselves to spreading the message that “if reality doesn’t change, neither will the answers,” the campaign has added the voices of key figures and opinion leaders (KOLs) in markets such as Spain, Argentina, Brazil, Colombia, Chile, Ecuador, Mexico, Peru, and Panama, turning the report into a cross-border awareness tool under a clear premise: equality is also programmed. You can also join through #IllusionOfEquality on social media!
 
 

 
 
Beyond the metrics, what is clear to us is that AI is shaping our perception of equity. If the algorithm systematically decides to treat us differently, we run the risk that bias becomes an “invisible norm.”

At this intersection between ethics and code is where the stakes are highest. Not only as a society but also as companies that want to be relevant. Equality is also programmed.

Illusion Of Equality is proof that when we unite vision and collective action, the needle moves. Because equity must be visible to people, but above all, fundamental for the AI that is designing our tomorrow.

Challenging AI is the first step to ensure the future does not repeat the past. Discover our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people”

Let’s keep building!