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Interview with Rosa Tous, Corporate Vice President of TOUS
Jun 10 2026

Interview with Rosa Tous, Corporate Vice President of TOUS

This interview is dedicated to how companies imagine and build the future from different dimensions: creativity, leadership, transformation, and brand identity. In this context, TOUS represents an emblematic case of...
UNO
Technology with Purpose: When Innovation Has a Name
Jun 10 2026

Technology with Purpose: When Innovation Has a Name

In Latin America, technology doesn’t arrive like a wave. It arrives like a rumor. It spreads from chat to chat, from neighborhood to neighborhood, from person to person. It...
UNO
I want it all and I want it now
Nov 14 2024

I want it all and I want it now

Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...
UNO
How do we break away from polarization?
Nov 14 2024

How do we break away from polarization?

Polarization has long been a structural feature of all democracies, but in recent years, it has transformed and become more extreme. Following the financial crisis, polarization was mainly ideological,...
UNO
Brands and sport events sponsorships: beyond the logo
Aug 9 2024

Brands and sport events sponsorships: beyond the logo

Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...
2024 Forecast marketing: Connecting amid ever-changing times
Jan 23 2024

2024 Forecast marketing: Connecting amid ever-changing times

This report delves into the challenges facing marketing executives in 2024. How will the employees' work and productivity change? What are the potential new priorities and concerns that they...
Why making people feel good is important: Moving from purpose-driven to human-centric companies
Jul 11 2023

Why making people feel good is important: Moving from purpose-driven to human-centric companies

Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may h...
RETAIL & ECOMMERCE 2023 SPAIN
Jun 15 2023

RETAIL & ECOMMERCE 2023 SPAIN

The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environment...
The Relationship between Mercosur and the European Union
May 23 2023

The Relationship between Mercosur and the European Union

After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union a...
Time for AI: Marketing and Consumer Trends in 2023
Jan 24 2023

Time for AI: Marketing and Consumer Trends in 2023

What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective t...
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
Oct 6 2022

NEW METRICS: THE PATH TO EFFECTIVE MARKETING

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales f...
UNO 38: TRANSFORMATION THROUGH RECOVERY
May 23 2022

UNO 38: TRANSFORMATION THROUGH RECOVERY

Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...