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Polarization in Portugal’s media and social networks: a call for change
Nov 14 2024

Polarization in Portugal’s media and social networks: a call for change

In a world where technology connects us instantly, one might expect that media and social networks would broaden dialogue and encourage inclusivity. Instead, we are witnessing the fragmentation of...
UNO
Interview with Martin Baron
Nov 14 2024

Interview with Martin Baron

Martin Baron is one of the most esteemed American journalists of his generation. He’s been the editor of the Miami Herald, The Boston Globe, and, for nearly a decade,...
UNO
Digital conversation in electoral processes
Nov 13 2024

Digital conversation in electoral processes

In a globally fragmented landscape, political polarization has emerged as one of the greatest threats to modern democracies. This phenomenon erodes trust in institutions, distorts public discourse, and jeopardizes...
UNO
The olympic conquest of social media
Aug 13 2024

The olympic conquest of social media

Every four years, more than three billion of us gather to watch men and women shatter records on tracks, pools, diving boards, and arenas. Television and media have allowed...
Hate Speech and LGBTQ+ Pride in the Digital Conversation
Jun 21 2023

Hate Speech and LGBTQ+ Pride in the Digital Conversation

This report analyzes how the conversation on LGBTQ+ diversity has developed over the past four years. We look at 12 countries: the United St...
RETAIL & ECOMMERCE 2023 SPAIN
Jun 15 2023

RETAIL & ECOMMERCE 2023 SPAIN

The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environment...
MONETIZING CREATIVITY: “HOW CREATORS MAKE AN IMPACT IN THE DIGITAL WORLD.”
Jun 13 2023

MONETIZING CREATIVITY: “HOW CREATORS MAKE AN IMPACT IN THE DIGITAL WORLD.”

The exponential growth of technology and digital platforms has unlocked an entirely new landscape for creative talent, enabling them to mone...
TIKTOK: A NEW BRAND OPPORTUNITY
Mar 29 2023

TIKTOK: A NEW BRAND OPPORTUNITY

TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app a...
NAMELESS WOMEN
Mar 1 2023

NAMELESS WOMEN

Women’s presences in the media, from their images to their prominence in news stories, have long been the subject of research in universitie...
The Search for Simplicity: Corporate Communication Trends in 2023
Jan 31 2023

The Search for Simplicity: Corporate Communication Trends in 2023

"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple...
The Hidden Drug
Nov 30 2022

The Hidden Drug

Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger an...
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
Oct 6 2022

NEW METRICS: THE PATH TO EFFECTIVE MARKETING

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales f...