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Evaluating Marketing & Communications ROI
Oct 19 2023

Evaluating Marketing & Communications ROI

When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know whi...
RETAIL & ECOMMERCE 2023 SPAIN
Jun 15 2023

RETAIL & ECOMMERCE 2023 SPAIN

The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environment...
Time for AI: Marketing and Consumer Trends in 2023
Jan 24 2023

Time for AI: Marketing and Consumer Trends in 2023

What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective t...
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
Oct 6 2022

NEW METRICS: THE PATH TO EFFECTIVE MARKETING

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales f...
The Metaverse Promise
Jun 21 2022

The Metaverse Promise

Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) me...
UNO 38: TRANSFORMATION THROUGH RECOVERY
May 23 2022

UNO 38: TRANSFORMATION THROUGH RECOVERY

Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...
Consumer Trends 2022
Feb 28 2022

Consumer Trends 2022

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualit...
Deep Digital Business Trends 2022
Feb 2 2022

Deep Digital Business Trends 2022

If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has ...
From big data to human data
Oct 14 2021

From big data to human data

How technology helps HR departments resolve their main challenges   “I don’t know anything about leadership and change, but I do know that if you want to see change in your...
From Narrative to Brand Experience in a Digital Environment
Apr 20 2021

From Narrative to Brand Experience in a Digital Environment

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...
Managing the change in social conversation analysis: Our experience analyzing the topic of gender equality
Apr 15 2021

Managing the change in social conversation analysis: Our experience analyzing the topic of gender...

Everything has changed, but it’s all still just the same. The pandemic swamped everything, but we all know that equality – more specifically, gender equality – is the highest...
FROM GENERATING VISIBILITY TO IMPACTING BUSINESS
Dec 1 2020

FROM GENERATING VISIBILITY TO IMPACTING BUSINESS

In 2010, hundreds of professionals from more than 30 countries agreed on the Barcelona Principles in an attempt to resolve half a century of dispute over the proper way...