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Redefining the future of flight
Jun 10 2026

Redefining the future of flight

Aviation is entering a defining period. Demand for air travel continues to rise, while expectations around emissions, noise, and resource efficiency are rising just as quickly. For years, the...
UNO
Dissecting Greenwashing: understanding it to avoid it
Oct 4 2022

Dissecting Greenwashing: understanding it to avoid it

Accusations of greenwashing have become some of the largest challenges companies face when making commitments to the environment. The arrival of the phenomenon Greta Thunberg and her Fridays...
Consumer Trends 2022
Feb 28 2022

Consumer Trends 2022

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualit...
The post-covid-19 future of cities
Jul 23 2020

The post-covid-19 future of cities

COVID-19 has had a disproportionate impact on cities. New York had recorded over 29,000 deaths from COVID-19 by late May, 29% of all deaths in the United States. Madrid...
UNO
Certainty in what we are and urgency in what we want to become
Jul 23 2020

Certainty in what we are and urgency in what we want to become

Now that we are heading towards a new normal, the pandemic suffered in every inhabited corner of the planet has left a trail of grief for those no longer...
UNO
Brands with impact
Apr 25 2019

Brands with impact

“The company’s fundamental values company are based on humanity and inclusion,” was a phrase Howard Schultz, former CEO of Starbucks, often shared. “Inspiring and nurturing the human spirit” is...
UNO
Dealing with complexity: it’s normal chaos
Sep 10 2018

Dealing with complexity: it’s normal chaos

The world in which we live and work in is complex and driven by forces we often do not see, recognize or appreciate. Moreover, we live in a world...
UNO
Less PowerPoint, more cross-stitching
Feb 12 2018

Less PowerPoint, more cross-stitching

I recently had the great professional opportunity to lead the launch of Uniqlo in Spain, which to this day was probably the biggest challenge of my career, not only...
UNO
The major challenges facing cities
Oct 24 2017

The major challenges facing cities

Humankind’s evolution is essentially a phenomenon of city dwellers. It is in the cities where the important innovations and theories that have made us progress were developed. Indeed, one...
UNO
UNO+1: Cities must change to survive, which is why the development of the north of Madrid will be spectacular
Oct 24 2017

UNO+1: Cities must change to survive, which is why the development of the north...

Interview with Simon Smithson by Jose Antonio Zarzalejos A tall, slim and British man. That is the first image conveyed by Simon Smithson, one of the most renowned architects in Europe,...
UNO
The cities of the future or the future of the cities
Oct 23 2017

The cities of the future or the future of the cities

Ever since ancient times, human beings have grouped together in strategic areas in order to exist and, these cultures and their cities have been defined in line with the...
UNO
Intermediate cities: a vision from the agricultural development of Latin American and the Caribbean
Oct 23 2017

Intermediate cities: a vision from the agricultural development of Latin American and the Caribbean

Urban development is an irreversible global trend. Latin America is no exception. It has gone through this process, in which a significant percentage of its inhabitants, have migrated from...
UNO