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Not Done, Just Different: ESG’s Evolution, Durability and Direction
Dec 15 2025

Not Done, Just Different: ESG’s Evolution, Durability and Direction

This spring the State of Texas removed asset management firm BlackRock from a “divestment list” that had banned state public investment with the firm. BlackRock had spent three years on...
Polarization regarding diversity in the United States
Nov 14 2024

Polarization regarding diversity in the United States

Diversity policies have a long history in the U.S., dating back to at least the 1960s when the term “affirmative action” became widely used to advocate for the labor...
UNO
Polarization in Portugal’s media and social networks: a call for change
Nov 14 2024

Polarization in Portugal’s media and social networks: a call for change

In a world where technology connects us instantly, one might expect that media and social networks would broaden dialogue and encourage inclusivity. Instead, we are witnessing the fragmentation of...
UNO
I want it all and I want it now
Nov 14 2024

I want it all and I want it now

Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...
UNO
NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES
Feb 23 2023

NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspici...
The Search for Simplicity: Corporate Communication Trends in 2023
Jan 31 2023

The Search for Simplicity: Corporate Communication Trends in 2023

"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple...
UNO 39: Managing uncertainty
Nov 7 2022

UNO 39: Managing uncertainty

 We are facing a time of great uncertainty for society, companies and institutions. Economic volatility, technological progress, energy insecurity, war in Europe… We need to understand the r...
Dissecting Greenwashing: understanding it to avoid it
Oct 4 2022

Dissecting Greenwashing: understanding it to avoid it

Accusations of greenwashing have become some of the largest challenges companies face when making commitments to the environment. The arrival of the phenomenon Greta Thunberg and her Fridays...
UNO 38: TRANSFORMATION THROUGH RECOVERY
May 23 2022

UNO 38: TRANSFORMATION THROUGH RECOVERY

Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...
CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE
Apr 25 2022

CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE

Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stak...
Consumer Trends 2022
Feb 28 2022

Consumer Trends 2022

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualit...
Certainty Kills Creativity
Jun 17 2021

Certainty Kills Creativity

For years, I have heard of and seen various examples of how the advertising industry is monopolizing the world’s creativity in the sense that anyone who considers themselves creative...
UNO