We Lead NEO’s AI Ranking of Communication Agencies in Mexico

We hold first place in NEO’s AI Ranking of Public Relations and Communication Agencies in Mexico, with a 7.5% share of voice, the highest share of mentions among agencies detected in artificial intelligence responses, and a 92% presence across the 13 evaluation categories.

The study analyzes how agencies appear when consulting AI about providers for various communication needs. To achieve this, NEO asked 13 questions to nine AI engines and experiences, including ChatGPT, Gemini, Claude, and Perplexity. The measurement considers each agency’s presence, position in the responses, and share of voice, with a cutoff date of September 15, 2026.

In addition to leading the general ranking, we reached first place in the categories of general public relations and consumer & retail, we are within the TOP 3 in Healthcare & Pharma, Sustainability Communication & ESG, and Crisis Management, and within the TOP 5 in Employer Branding, Public Affairs, and Crisis & Reputation Management. These results give us another reason to continue deepening our understanding of how an organization’s presence is built in this environment.

This recognition comes after a year in which we have intensified our commitment to AI, driving pioneering solutions and approaches for marketing and communication. We have worked to understand how these systems represent brands, explore synthetic audiences, and develop strategies that respond to new forms of search, consideration, and decision-making.

As Federico Isuani, our Partner & AI Strategy Director, Americas, points out in his contribution to this edition of NEO: “A brand doesn’t need to appear in every response. It needs to appear in those conversations that can change a decision.”

We continue to develop capabilities to help our clients understand and strengthen their presence in this environment, where information clarity, evidence, and source authority play a fundamental role.