Do IKEA yourself

We tapped into the power of informal employee conversations to completely rethink how messages were shared, designing a two-way communication strategy. The goal wasn’t just to inform but to turn every interaction into a meaningful experience for employees. Our strategy was built on three key pillars: (1) empowering managers and engaging the CEO, (2) creating useful content featuring employees, (3) gamified experiences and physical activations to break through attention barriers, making key messages more memorable.

Our first step was identifying existing internal communication touchpoints. Instead of reinventing the wheel, we optimized and transformed these channels into dynamic internal social networks designed to share information effectively and encourage employee participation. By breathing new life into these platforms and placing people at the center, we made key messages more engaging and impactful, fostering a genuine, active connection among employees.

Over the past three years, we have worked closely with IKEA, launching multiple internal campaigns that bring this strategy to life. By blending listening, creativity, and technology, we have successfully reimagined internal dynamics, improving alignment and strengthening employees’ perception of the brand.