LLYC Consolidates Leadership in Portugal: Agency Scope 2025/26 Results

LLYC reaffirms its trajectory of growth and solidity in the national market by consolidating its position as the 2nd best Communication and PR agency in Portugal, according to the 12th edition of the AGENCY SCOPE 2025/26 study. This biennial barometer, which analyzes agency performance among top advertisers across 11 countries, reflects the excellence of our Portuguese operation in critical performance and reputation indicators.
 

Excellence in Client Management and Satisfaction

 
One of the most significant highlights of this edition is the evolution in the satisfaction and recommendation of our clientes, where we rose to 2nd position. The consultancy achieved the maximum score (100%) in fundamental dimensions for brand success:

• Image and Reputation.
• Deep Business and Brand Knowledge.
• Availability and Management Involvement.

A Benchmark in Talent and Awareness

 
The market recognizes not only our strategic capability but also the individual talent that makes up our teams. We are the only agency in the country with two professionals (Marlene Gaspar e Tiago Vidal) in the Top 5 of the sector’s most admired, and we recorded exponential growth in total awareness, being present in the minds of 54% of the marketers interviewed.

These results reinforce our profile as an “Ideal/Exemplary” agency, positioning us as the partner of choice in areas such as Public Affairs, Creativity, and Integrated PR.
 

Partners For What’s Next

 
By consolidating these historic indicators, we reaffirm our commitment as “Partners For What’s Next”. This value proposition translates our mission to be the trusted partner in creativity, influence, and innovation, protecting reputation and driving the business growth of our clients in the face of future challenges.

Methodology: AGENCY SCOPE 2025/26 was based on individual interviews with 280 Marketers, representing 304 advertiser brands in Portugal, conducted between April and October 2025.