How to convert reputational risks into opportunities through corporate activism

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In this fourth and final edition of the “Resilience” series, we address the challenge of recovering from a reputational crisis once the worst is over or overcoming a chronic risk with persistent negative effects on a brand.

In both situations, reputational resilience is put into practice as a pattern of corporate conduct, not just as a temporary tool to address a critical event. In these two risk scenarios, timely reactions to one-off events are not enough; they require ongoing, long-term conduct based on brand purpose – a pattern. These corporate activism patterns can help businesses overcome reputational threats and transform them into differentiating opportunities



Iván Pino