14 shortlist nominations for the FIAP 2024 Awards

The Ibero-American Festival of Creativity (FIAP) has revealed the expected shortlist for the 2024 edition and we have up to 14 nominations with some of our most relevant success stories. Rainbot, Brazaletes de Esperanza, El Mejor Equipo de México, En Nuestras Manos, Paseadores de Niños and Ajedrez / Pareja are the featured works for this edition of FIAP.The FIAP awards, leaders in Ibero-America, represent one of the most recognized competitions for creativity in all advertising formats.

Nominated campaigns:

Chess / Couple (Sitges Fantastic Festival).

• Television / Cinema / Digital – Recreation / Pleasure / Leisure / Transportation / Travel / Tourism
• Television / Film / Digital – Low Budget
• Audiovisual Production Techniques – Acting Direction

At its 56th edition, the Sitges International Film Festival paid tribute to the iconic film ‘The Birds’ by Alfred Hitchcock with the campaign “Chess” and “Couple”. In both audiovisuals, the characters look up at the sky, trapped by fear, highlighting the presence of the birds only through their sound. This creative campaign, which celebrated Hitchcock’s legacy, boosted the festival, increasing ticket sales by more than 10,000 over the previous year, with a total of 49,196 tickets sold, consolidating Sitges as the most relevant fantastic film festival in the world.

Bracelets of Hope (Spanish Association Against Cancer)

• Health
• Low production cost

On World Cancer Day 2024, the Spanish Association Against Cancer revolutionized sports in Spain by replacing the black armbands, a symbol of mourning, with the Bracelets of Hope, a green ribbon representing the fight to increase cancer survival. The initiative invited major sports leagues, such as LA LIGA, Liga Endesa, and the Kings League, among others, to join the movement. What started with a budget of €0 became a national phenomenon, with more than 100,000 athletes participating and 10 billion global impressions, making it the association’s most successful campaign ever.

In Our Hands (StepbyWater)

• Innovation in Outdoor/Public/Ambient
• Best Use of Ambient Media
• Graphic Production Techniques – Illustration

A project created in collaboration with StepbyWater, which has turned an arid Spanish lagoon into a stunning work of land art. Through SAYPE’s artistic vision, we conveyed a powerful visual message: the future of water depends on our collective hands. This initiative not only captured the public’s attention, but also started a movement. With more than 20 million views and 10 million impressions, “En Nuestras Manos” took the dialogue on water conservation to a new level. It brought together more than 30 influential companies with a common goal, achieving a historic commitment to return 10 billion liters of water to nature, highlighting the project’s significant impact on environmental preservation and corporate responsibility.

Rainbot (Pride Connection Mexico)

• Use of Artificial Intelligence

Rainbot, created with Pride Connection Mexico, is a digital activism tool that uses AI to turn hatred towards the LGBTIQ+ community into poems of love and acceptance. Analyzing more than 169 million messages, it has reached 2.3 billion people and generated 637 media impacts. Rainbot fosters empathy, respect and inclusion, showing our commitment to technology for positive social impact.

Best Team in Mexico (Sky)

• Best Use of Influencer on any platform

In September 2023, Jose Mourinho shocked the soccer world by announcing that he had been signed by Mexico’s best team. Rumors about his destination quickly circulated in the media. Days later, Mourinho revealed that it was the New Sky+, a state-of-the-art team created by Sky to regain its leadership in the entertainment market, especially in sports. The campaign included Mourinho discussing with his son the benefits of Sky+, making this the most successful launch in the brand’s history.

Child Walkers (Multiópticas)

• Social Media Innovation
• Content with better digital strategy
• Innovation in PR
• Best Use of Influencer on any platform

According to the WHO, myopia is “the silent pandemic of the 21st century” and has increased by 17.8% in children in the last six years, partly due to the lack of outdoor activity. In Spain, children spend only 35 minutes outdoors a day, half as much as pets. With our “Blurred Generation” platform, Multiópticas created the “Child walkers” campaign to raise awareness of this problem. Through a video of a fake child walking service, we achieved viral diffusion with influencers. Later, we revealed that the service was not real and that we sought to raise awareness about children’s visual health.

These nominations are a clear reflection of the pride we feel that our clients choose us as an agency and that our teams deploy their talent, effort and commitment to exceed expectations.

Best of luck to everyone!

This content is translated with AI.