BrAInded Content: Our Recipe for Making an Impact in the Age of Artificial Intelligence

Brands face the challenge of creating something that truly matters. At LLYC, we understand that success is no longer measured by the ability to make an impact, but by the power to connect.

We’ve moved from visual impact to emotional connection. The key is to provide real value—cultural, emotional, or social—and to build authentic stories. In this new scenario, Artificial Intelligence is the catalyst that allows us to achieve deeper, more personalized connections.
 

AI: Strategic Ally, Not a Replacement for the Heart

 
AI has evolved from being an experimental tool to becoming an essential infrastructure for content creation.

At LLYC, we use the kitchen metaphor to explain our approach to branded content: technology is the technique, but the human heart remains the essential ingredient. Sensitivity, intuition, and emotion are exclusively human. But AI serves as a creative and strategic ally to:

1. Understand the audience: AI allows us to analyze millions of data points, conversations, and behavior patterns to better understand the audience, identify emerging cultural territories, and detect specific niches within the target audience (microsegments).
2. Personalize the experience: Generative AI opens a new frontier in experience creation. It enables designing micro-experiences for specific individuals, adapting content by format, channel, and tone, and personalizing messages in real time. We have seen examples of brand-identity conversational agents, designed with purpose and voice, and narrative universes that adapt in real time to user decisions.
3. Optimize production and distribution: AI optimizes formats and content distribution across the most relevant channels. It allows us to adapt content to multiple platforms, languages, and cultural contexts at unprecedented speed.

In short, AI enhances but does not replace emotion. Its impact should be measured by its ability to enrich how we tell stories and connect human experiences.
 

The Memorable Recipe of BrAInded Content

 
To stand out in a saturated landscape, LLYC proposes a holistic, integrated approach called BrAInded Content. Our recipe combines five key ingredients, covering everything from initial strategy to measuring real impact: Strategy, Creativity, Production, Distribution & Amplification, and Measurement.

1. Strategy and Creativity: Data with Soul

It all starts with a deep dive to understand the challenge and know the audience’s tastes. Strategy is the soul of any memorable recipe.

• Opportunity identification: We use advanced techniques, such as big data analysis and social listening, to identify conversation territories and shared values between the brand and the audience.
• Transmedia vision: We design stories that unfold as narrative universes, not isolated pieces, maintaining a common narrative core across all platforms.
• Think AI, don’t just use AI: This leads to efficient models and workflows, scripts, adaptations, and ideation—all co-piloted by humans at the helm of AI.

2. Production: Versatility and Emotional Connection

The key is turning strategic ideas into content with emotional value.

• Innovative formats: We anticipate a boom in hybrid formats and the growth of branded documentaries, podcasts and video podcasts, AI-generated breakdowns, transcriptions, and new formats. Content that succeeds is short and visual.
• Quality and authentic content: The brand becomes a content producer that audiences voluntarily choose to watch.

3. Distribution and Amplification: From Paid to Owned-First

Effective distribution requires a sophisticated omnichannel strategy. We distribute where it truly matters and amplify intelligently.

• Integrated ecosystem: We have evolved from isolated campaigns to content ecosystems, building long-term relationships with the audience.
• Community-Led Growth: We emphasize user-generated content (UGC) and community-building around brands, leveraging brand ambassadors and influencers to extend reach and credibility.
• AI-generated content and content for AI models: Our DUAL content strategy.

4. Measurement: Emotional ROI and Business Impact

Counting views is no longer enough. Continuous measurement and optimization are crucial.

• Human connection KPIs: We measure attention, retention, emotional interaction, and—importantly—cultural impact. We assess whether the content sparked conversation or inspired perception changes.
• Brand status in AI models: We measure the brand’s presence in AI models and the impact of our content management on these models.
• Tangible return: We use advanced tools to evaluate ROI and connect emotion to sales, preference, and loyalty. Emotional ROI is a strategic variable that directly affects retention and purchase intent.

How We Understand Content That Leaves a Mark

 
In a market that demands consistency, impact, and alignment with business objectives, we rely on a model that combines strategy, creativity, and technology to generate real and sustainable connections.

• Holistic and integrated vision: Our five-pillar model (Strategy, Creativity, Production, Distribution, Measurement) ensures that technology (AI, Data) intersects with cultural and creative sensitivity at every step.
• From impact to connection: Our goal is to build stories that matter, inspire, and transform. We aim for content that moves people and stays in memory.
• Purposeful innovation: We develop adaptive, memorable experiences, using AI for predictive personalization and creating brand-identity conversational agents.

At LLYC, we craft content with the intention of delighting, surprising, and nourishing those who experience it. If the goal is to build a brand with soul in a digital world that doesn’t just shout but listens, interprets, and proposes something people want to make their own, our BrAInded Content recipe is a proven methodology to achieve it and ensure its longevity.

 
 
 
Roberto Carreras
Senior Marketing Voice Director

Yvonne Campderrós
Creative & Advertising Manager