A brand can only be a leader if it is able to connect authentically with the public, providing an additional service and generating unique experiences that arouse emotions. In this sense, at Movistar we are aware that the connection with our customers goes hand in hand with being part of their lives not only as providers of internet, telephony or satellite TV, but also through our ability to be present in other aspects.
From our Esports teams (international and local), to the organization of events of interest throughout the country, to the shows held (both paid and free) at the Movistar Arena in Buenos Aires (which today is one of the most important venues for concerts in the country), our Marketing strategy includes a strong investment in the entertainment sector. Our brand is associated with top-level exhibitions, shows and tournaments and involves the public in the whole process.
Our latest major campaign is called Movistar con Todo because it summarizes this concept and translates it into an advertising strategy. The approach is encompassing and shows Movistar as what we achieved with the work of many years: a brand that is part of people’s daily lives guaranteeing connectivity, driving digital transformation and generating unique experiences not only for its customers, but for the entire community.
Investing in entertainment for customers and non-customers is just one example, butthe real secret behind a modern and effective marketing strategy lies in being both the generators and the channel to deeply connect with society through experiences of high emotional value.
The real secret behind a modern and effective marketing strategy lies in being both the generators and the channel to connect deeply with society through experiences of high emotional value.
Almendra OgdonGerente de Publicidad y Marca en Movistar Argentina
