Mutualidad launches its first advertising campaign with ‘El Poder del Nosotros’ (The Power of Us)

After more than 75 years of history, Mutualidad takes a big step forward with its first advertising campaign, El Poder del Nosotros (The Power of Us), developed in collaboration with our colleagues from CHINA, part of LLYC. This campaign represents a milestone in its trajectory and highlights trust and solidarity as fundamental pillars of its model of success.

Starring the actor Pedro Casablanc, the campaign uses a simple but powerful visual metaphor: a branch breaks easily, but when several branches are joined together, it becomes impossible to break. This concept reinforces the idea that, at Mutualidad, more than 200,000 professionals trust in the strength of unity to save, invest and face the future with security.

“This is a very important milestone for Mutualidad because, after so many years of history, it is the first time that we have opted for this advertising format,” highlights its Communication and Sustainability team. With this campaign, Mutualidad seeks to reinforce its positioning and connect with new generations, highlighting the value of a system based on solidarity and mutual trust.

The piece was conceived by CHINA part of LLYC, directed by Mireia Pujol and produced by Primo Content, opting for an elegant and restrained approach where interpretation, narration and the use of space convey the message clearly. “Having Pedro Casablanc as narrator was one of those right decisions,” the creative team points out.

El El Poder del Nosotros (The Power of Us) marks Mutualidad’s evolution in its brand strategy, aligning itself with the new corporate identity presented in 2023. This campaign, which can already be seen in national media in its 20-second version, brings its message to a wider audience than ever, reinforcing the value of unity as the key to shared success.

 

This content is translated with AI. Read article in its original language.