Our Marketing experts at the E-Show!

We participated as Gold sponsors in the main eCommerce, Digital Marketing, Big Data and Artificial Intelligence event in Spain, which brought together more than 8,000 attendees in Barcelona. In the same location, under the umbrella of E-SHOW were held the Technology for Marketing (TFM), Big Data & AI World, and FBA Show.

For two days, we had the opportunity to greet, meet and talk with other leaders of leading companies such as PepsiCo, Freshly, Nude Project, Apodemia, Mango, Lidl, FNAC and Pandora, together with others and more than 150 Marketing experts.

From our Marketing team Ana Álvarez, Andrea Mercado, Imma Haro and Massimiliano Turinetto, were at our booth throughout the fair and attending to the many visitors interested in our company, its unique value proposition and integrated offer of creativity, influence and innovation.

Our presence at the fair culminated in 3 different presentations and here are our main learnings.

➡ From positioning to execution with AI: in 5 steps!

Imma Haro, Director of Marketing Solutions strategy, explained how AI/IAG is applied throughout the end-to-end process to increase the results of companies, for this, she raised very practical examples.

➡ Revolutionizing Marketing thanks to data activation.

Massimiliano Turinetto, Director of Paid & Performance, talked about our latest technology launch, AI Media Activation, which has allowed us to transform the planning and execution of marketing campaigns, inviting our professionals and clients to anticipate trends and optimize tactics in real time.

➡ ️Dominating retail Media on Amazon.

Lucía Mariño, Marketplaces and Paid & Performance Consultant, together with Víctor de la Fuente Abarca, eCommerce Strategy & eBusiness Consultant at Nestlé, and Ramón Lopez-Lax, Digital BrandLab at Antai Ventures, addressed various aspects related to Retail Media, such as advertising saturation, brand differentiation and understanding consumer behavior on platforms like Amazon, as well as the need for new creative formats.

➡ ️Arbitrage vs Own Brand.

Lucía Mariño, Marketplaces and Paid & Performance Consultant, spoke about the implications of choosing between arbitrage and own brand in the Amazon ecosystem detailing how to maximize visibility and profitability online.

Finally, we attended the E-AWARDS awards, where Imma Haro presented the award for best e-commerce of the year to SEPIIA, the innovative fashion brand that designs and produces easy-care garments in a sustainable way.

“Our participation in the TECH SHOW was an extraordinary opportunity to showcase our capabilities and position LLYC in the market as a leading consulting firm in creativity, innovation and technology,” says Jesús Moradillo, Partner and General Manager Marketing Solutions Europe.

Now, we are looking forward to our next destination Madrid Tech Show, which will be held on October 16th and 17th at IFEMA MADRID.

We hope to see you there!

This content is translated with AI.