Reebok. The long-awaited remake of a classic

Reebok launches its new campaign “Reemake Everything”. Once again, from Mexico, we have had the privilege of accompanying the iconic sports brand in a new project.

The objective of the campaign is to reposition the Reebok brand in Mexico, highlighting its heritage and renewing its connection with the millennial and centennial generations, taking advantage of the launch of its new collections for the FW24 season.

A branding and advertising work that highlights the construction of a powerful verbal identity that not only brings Reebok back to the center of the sports scene in Mexico, but also celebrates the continuous evolution and the ability to reinvent itself at every stage of people’s lives.

We highlight the participation of renowned ambassadors such as singer and actress Maria Leon and freestyle artist Yoiker. The campaign will live on both digital and OOH media, ensuring a solid and modern presence for the new Performance and Sportstyle collections.

This content is translated with AI.