The world’s largest stadium, the innovation stadium.

Soccer in Latin America is more than a sport, for millions of people it is practically a way of life. Therefore, as an industry, we face the challenge of innovating and continuing to attract the attention of increasingly demanding, global and digitized fans, who expect the experience to be complete, unique and dazzling.

The 90 minutes are not only lived in the stadium or in front of a TV screen, the 90 minutes are lived in an ecosystem of screens and platforms that expands as technology continues its vertiginous advance.

New experiences such as augmented reality while sitting in the stands of the “field”, live statistics received on the cell phone or sharing on the stadium screens images of fans watching the game at home, are some of the innovations that are becoming more common day by day and that bring fans closer to a greater and better experience with this content.

Although there is still a long way to go in the region and the challenge of keeping pace with trends in consumption habits and formats, there is interest in investing in this direction, accompanied by improvements in infrastructure, which will undoubtedly take the way in which soccer and other sports are experienced in Latin America to the next level.

We have a promising combination, an infallible mix: the Latin passion for soccer combined with technological innovation to make thousands of fans participate in a memorable experience, both in the stadium and through different devices at any time and in any place.

Work with the focus on turning each sporting event into an extraordinary interactive show with the help of technology. Implementing high-impact and high-engagement communication campaigns is the path to follow and thus accompany the challenge proposed by the digital transformation, provoking the entire industry: athletes, managers, content generators, brands and fans to keep pace with these trends to play in the world’s largest stadium, the innovation stadium.

As an industry, we face the challenge of innovating and continuing to attract the attention of increasingly demanding, global and digitized fans, who expect the experience to be complete, unique and dazzling.