‘Together’: Mediaset España’s Christmas campaign celebrating solidarity and the power of community

Mediaset España has relied on the talents of our creative team to bring to life its emotional Christmas campaign ‘Juntos’ (Together). This collaboration marks a special milestone as it highlights how solidarity and teamwork can transform adversity into hope, inspiring a more united society.

The campaign stands out for its touch of magical realism and a narrative that pays tribute to the thousands of volunteers who helped in the aftermath of the hurricane in Valencia. ‘Together’ conveys a hopeful message: extraordinary things happen when we unite.

Filmed in the charming village of Torrelaguna, the story revolves around a century-old tree that recovers its light thanks to the collaboration of a community inspired by unity and shared effort. This narrative puts young people in the spotlight, challenging the stereotype of the ‘glass generation’ and showcasing their ability to lead positive change.

The creative team behind this campaign includes Rafa Antón, Global Creative Director and founding partner of CHINA part of LLYC, and Julio Alonso Caballero, Executive Creative Director of LLYC. The production was in charge of PRIMO Content, under the direction of the talented Valencian director Joana Colomar and photography by Daniela Cajías, the first woman to win a Goya in this category.

The campaign can be seen on all Mediaset España group channels (Telecinco, Cuatro, Factoría de Ficción, Boing, Divinity, Energy and Be Mad), consolidating its message of hope and unity during the festive season.

‘Joana has that special eye and sensitivity that a story like this needs, she is able to find beauty and truth in the simplest things,” said Julio Alonso, Creative Director of the campaign.

Together with Mediaset we demonstrate that Christmas campaigns can go beyond advertising, connecting deeply with the emotions and values that really matter.
 
 
This content is translated with AI. Read article in its original language.