We celebrate 14 nominations in 7 campaigns in El Ojo de Iberoamérica 2024

We have received 14 nominations with 7 different campaigns in the El Ojo de Iberoamérica 2024 festival, which will be held at the La Rural Convention Centre in Buenos Aires from 13-15 November. This outstanding participation reinforces our commitment to creativity and positive impact on society through innovative and meaningful campaigns.

Among our recognised campaigns, La Moderna’s Sopa de Señas has been nominated in Product and Product Design, transforming an everyday product into an educational tool by integrating the Mexican Sign Language alphabet into the packaging. The campaign included a QR code that directed consumers to an interactive experience, promoting inclusion and reaching more than 22 million people, with more than 200,000 new learners.

Multiópticas’ Paseadores de Niños was recognised in Non-Health Brand Awareness Campaigns for addressing the growing issue of childhood myopia. With a humorous approach, the campaign featured a fake ‘children’s walking’ service that quickly went viral, opening a dialogue about the importance of eye health and outdoor time for children in Spain.

Brazaletes de Esperanza for Asociación Española Contra el Cáncer is nominated in Low Budget Campaigns, Disease Awareness Campaigns and Actions, Media Strategy and Public Good and Government Messaging. The campaign turned traditional black armbands into green ribbons of hope during major sporting events in Spain. It reached more than 10 billion people, driving the conversation about the disease and increasing searches for ‘hope’ and ‘survival’.

With Ajedrez/Pareja for the Sitges International Fantastic Film Festival, we paid homage to Hitchcock’s classic film The Birds. The campaign, recognised in Low Budget (up to 35,000 USD) and Media, Entertainment, Recreation and Tourism, captured the audience’s attention with a captivating mise-en-scène, increasing ticket sales by more than 10,000 over the previous year.

En Nuestras Manos in collaboration with StepbyWater, is nominated in Public Good, Public Good Ideas and Environment and Sustainability. This project transformed an arid Spanish lagoon into a work of land art, highlighting the importance of water conservation. The initiative brought together more than 30 companies with a commitment to return 10 billion litres of water to nature, reaching more than 20 million people and generating 10 million impressions.

Rainbot, developed together with Pride Connection Mexico, is nominated for Best Use of Data in Social Media. This project uses artificial intelligence to turn messages of hate into poems of love and acceptance. With a global reach of 2.3 billion people, Rainbot fosters conversations about inclusion and respect.

Finally, Seagram’s Gin’s Porque Sí celebrates spontaneity and is nominated in Photography and Art Direction. The campaign promotes enjoying life ‘just because’ and targets an urban and authentic audience, highlighting the brand’s carefree spirit.

The final results will be announced at the festival’s awards gala on 13-15 November. Good luck to all our teams and clients in this important recognition of creativity and innovation!
 
 
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