New service : Strengthening the Public Health Affairs area

José Martínez Olmos and José Javier Castrodeza reinforce, as Senior Advisors, LLYC’s Public Affairs services specialized in health. Both, former Secretaries General of Health at two different stages of the Ministry of Health, will advise companies and organizations that need to understand in depth the Spanish political and regulatory ecosystem, as well as design Public Affairs strategies, institutional relations and advocacy focused on health and pharma projects. With public health spending exceeding 7% of GDP, this sector will be one of the most impacted by regulation due, among other issues, to the regulations in the pipeline in the European Union and the new regional governance map.

Manuela Sánchez Gómez will coordinate this specialized service, which is included in the Public Affairs area in Spain and Portugal, headed by Carlos Ruiz Mateos. It also strengthens the global Health area led by LLYC Partner and Senior Director, Georgina Rosell, who will bring her expertisein health and pharmacy communication strategy to the projects.

LLYC’s public affairs services specializing in healthcare take a holistic approach and are geared toward meeting a variety of needs. These include public policy influence (citizen anticipation and listening, market accessand decision-maker radiography), advocacyfor change (reputation and thought leaders, alliance building and One Health), strategic planning (best practice design, organizational redesign and management training) and social conversation (data drive analysis and deep digital business). They are aimed at companies and associations whose activity is broadly related to the healthcare sector. Among the topics of our expertiseare: aging, innovation, One Health, healthy habits, emotional well-being, natality, digitalization, pharmaceutical package, healthcare advertising, access to medicines, chronicity and medical devices.

The team.

José Martinez Olmos (Senior Advisor): Secretary General of Health of the Government of Spain (2005 – 2011). Medical doctor specialized in preventive medicine and public health. He has been spokesman of the Health Commission of the Congress of Deputies and the Senate. Previously he has also been General Director of Pharmacy. He is a professor at the Andalusian School of Public Health.

José Javier Castrodeza (Senior Advisor): Secretary General of Health of the Government of Spain (2015-2018). PhD in Medicine and Surgery from the University of Valladolid and full professor at the University of Valladolid. He has been Director General of Professional Management and Director General of Public Health, Quality and Innovation..

Georgina Rosell (Partner and Senior Director Health Europe): More than 15 years advising the pharmaceutical industry on its cultural transformation, reputation and innovation challenges including 7 of the top 10 companies in the pharmaceutical industry of the MERCO 2020 Health Reputation Monitor.

Manuela Sánchez Gómez (Manager of AAPP for Europe, coordinator AAPP Health): Doctor in Public Law, specialist in Regulatory Procedures and Regulation. She has worked both in the public sector (Spanish Embassy in Brussels and OSCE) and in the private sector, advising companies in regulated sectors.