LLYC, together with its clients BBK and Multiópticas, have won National Creativity Prizes 2022, with projects headed up by the Consumer Engagement department at LLYC Madrid. These two awards reinforce the firm’s position in the Spanish creative sector since these are some of the most important national awards in the advertising sector. The projects and categories to win awards are:
- “Bihar: choose the future” for BBK, received a Gold Award in the ‘Ideas for a more sustainable world’ category
- “You’re a gamer and you don’t know it” for Multiópticas received a Silver Award in the ‘Strategy/Disruption’ category
These two awards reinforce the firm’s position in the Spanish creative sector since these are some of the most important national awards in the advertising sector. The award ceremony, held at the Kursaal in San Sebastián, was attended by Patricia Cavada, Julio Alonso Caballero and Guillermo Lecumberri, to collect the awards. While the whole LLYC team from the Consumer Engagement department attended the Festival – a gathering of the whole creative sector, to forge stronger ties with other agencies, clients and producers.
The winning productions will be published in the CdeC yearbook, which is a publication of renowned prestige and an instrument to support creativity and promote Spanish advertising.
