TrendsAppointments and New Hires
LLYC, the global communications, marketing, and public affairs consulting firm, has announced the appointment of Carolina Zarco as Corporate Affairs lead for Latam Northern Region, which encompasses Mexico, Colombia, Panama, and the Dominican Republic. In her new role, Zarco will further strengthen the company’s offerings in corporate communications, financial communications, public affairs, sustainability and ESG, crisis and risk, and talent engagement.
Zarco has 20 years of experience in strategic communications, reputation, and crisis management. She will be based in Mexico City and will work alongside Maria Esteve, Partner and Managing Director of Corporate Affairs for Latin America, as well as David Gonzalez Natal, Partner and Managing Director of Latam Northern Region.
Carolina Zarco has managed local and international agencies’ corporate and financial communications areas, heading multidisciplinary teams. She has extensive experience in positioning and bolstering the reputation of leading national and global companies.
She holds a degree in International Relations from Universidad Iberoamericana and a Master’s degree in International Communication and Development from the City, University of London. In 2020, she was selected as part of the Santander W50: The Next Generation of Leading Women international leadership scholarship program by The London School of Economics and Political Science and Banco Santander.
Maria Esteve, Partner and Managing Director of Corporate Affairs for Latin America at LLYC, expressed her enthusiasm for Zarco’s appointment: “I’m excited to welcome Carolina to our team. She brings a wealth of experience from various sectors and cultures, and we’re counting on her to help us design solutions that will meet our clients’ unique challenges. Together, we’ll work to enable their business results in the fast-paced and ever-changing environments we operate in.”
“Carolina’s arrival at LLYC is excellent news for the firm, our clients, and our collaborators,” said David Gonzalez Natal,Partner and Managing Director of Latam Northern Region at LLYC. “With her appointment, we’re sending a message to the market that we are committed to having the best talent in the industry. We’re confident that her expertise will help us strengthen and advance our value offering in the areas where we have already been leading the market.”