LLYC acquires 100% of Lambert

LLYC (BME:LLYC), the global Marketing and Corporate Affairs consultancy, has acquired the remaining 30% stake in Lambert Global, completing its full ownership of the Michigan-based strategic communications firm ahead of schedule. The acquisition follows the successful integration of the initial 70% stake, announced in February 2024, and further strengthens LLYC’s position in the United States.

The purchase price for the remaining 30% will be paid all in LLYC shares and will depend on Lambert Global’s average net revenue performance over 2025 and 2026. 

The transaction aligns with LLYC’s long-term strategy of expanding its U.S. presence. Since acquiring its majority stake in Lambert Global, the U.S. has become the firm’s second-largest market by revenue. In 2024, it accounted for 22% of operating revenue.

The full integration of Lambert Global enables LLYC to consolidate 100% of its U.S. operations, enhancing its ability to deliver more efficient and seamless services to clients across the region.

The U.S. leadership team remains unchanged, with Mike Houston continuing as CEO and Jeff Lambert as Chair.

“This final step confirms the success of our integration with Lambert and underscores our strategic commitment to the U.S. market—already a core growth driver for LLYC,” said Alejandro Romero, Partner and Global CEO of LLYC. “We are now even better positioned to capitalize on future opportunities in this critical region.”

LLYC currently operates from 27 talent hubs worldwide and is ranked among the top global communications firms by PRWeek and PRovoke. Since 2020, the firm has doubled in size and recurring EBITDA. In 2024, operational revenue grew 19% to €93.1 million.