LLYC appoints Arturo Zúñiga as new Managing Director in Chile to boost its growth strategy

LLYC has taken a key step in its business strategy with the appointment of Arturo Zúñiga as the new Managing Director for its Chile office. This addition responds to the company’s strategy of accompanying businesses in their “moments of truth” and driving their growth by attracting senior talent to strengthen leadership in key markets.

Zúñiga will join the region’s management team comprising Chile, Argentina, and Peru, led by Germán Pariente, also based in Santiago. He will focus his work on leading major clients and projects and positioning the Chilean operation and its professionals as benchmark partners in the most decisive corporate situations.

His deep understanding of the Chilean socioeconomic and regulatory map adds to LLYC’s global architecture, where we integrate communication, creativity, and influence backed by the power of artificial intelligence and data science.
 

Experience in public and private management

 
With more than 20 years of career experience, Arturo Zúñiga brings extensive expertise in managing high-complexity scenarios in the public and private sectors, especially in highly regulated industries under strong public scrutiny. A Commercial Engineer with an MBA from the Pontificia Universidad Católica de Chile, he has held high-level institutional responsibilities, highlighting his role as Undersecretary of State, Ministerial Chief of Staff, as well as his role as a Constitutional Convention Member. In recent years, he served as Vice President of Communications, Admissions, and Marketing at Universidad San Sebastián, the second largest in the country.
 

Continuity, growth, and strategic vision

 
For Alejandro Romero, Global CEO of LLYC: “Arturo’s talent and complementarity, along with Germán Pariente’s leadership, both in Santiago alongside the rest of the team, are a key step. We offer the Chilean market a top-tier consulting value proposition that combines deep local knowledge with LLYC’s innovative methodology and global approach.”

“Arturo’s arrival demonstrates LLYC’s commitment to senior talent, capable of offering our clients the judgment and knowledge that help them navigate their most delicate moments, their moments of truth,” says Germán Pariente, Managing Director for the Chile, Argentina, and Peru region at LLYC.

Likewise, regarding his arrival at the company, Arturo Zúñiga expressed: “I have spent my career on the side of the decision-maker: in the public sector, in regulated companies, and in the management of large institutions. I know what it feels like to have to make a tough decision with incomplete information and everyone watching. That is exactly what LLYC has been dedicated to for 30 years, and that is why I am joining. My job will be to ensure that the country’s companies can count on that global expertise when they need it.”