As part of its growth strategy in Brazil, LLYC announces the addition of Thyago Mathias as its new Managing Director. Cleber Martins, who has managed the operation for the past three years, will now lead the Advisory Board in the country, reinforcing its commercial and positioning strategy in the Brazilian market.
Thyago Mathias developed his professional career at LLYC between 2013 and 2020, after working for companies, public bodies and media groups that include TV Globo, the portal UOL, the Getúlio Vargas Foundation and the Legislative Assembly of the state of Rio de Janeiro. Formally trained in journalism and law, he has participated in key moments for the company in Brazil, such as the opening of the office in Sao Paulo and the development of the specialized fields of healthcare and life sciences.
By introducing these changes, the global communication and public affairs consultancy firm incorporates an in-house talent to head up the Sao Paulo and Rio de Janeiro offices, who is familiar with the DNA of their activity and who can contribute a strategic and innovative vision of communication as a component of the businesses of each customer. At the same time, the firm takes another step in integrating its Advisory Board in the public administration, bringing its customers and executives closer each day to the group of senior advisers headed up by Cleber Martins, acknowledged for his actions in affairs that range from the political sciences to agricultural business.
“Returning to LLYC is like coming home, to the place where I have developed a career geared toward generating palpable results for customers, particularly those that act in highly regulated markets. After acquiring experience in business consulting, with an emphasis on ESG and in the energy sector, I return to find an even stronger activity brimming with growth opportunities”, comments Thyago, adding a little of his vision for businesses and the operation. “My challenge will be to build an even bigger and stronger office based on these foundations. As an LGBTI+ man, of indigenous origin and from a family from the northeast, I hope to also be able to contribute a vision that pays closer attention to inclusion and diversity within the business.”
According to Juan Carlos Gozzer, Director of Operations in Latin America at LLYC, the company’s commitment is to add value to the work and the businesses of our customers through talent and innovation. “The arrival of Thyago offers us experience, vision and methodology in team and project management. Without doubt, he further strengthens our growth project”, adds Juan.