LLYC acquires APACHE to extend its Deep Digital Business services

LLYC takes yet another step forward in its growth strategy with the acquisition of performance and digital marketing consulting firm APACHE, specialized in contributing to the transformation and growth of its clients’ businesses. This operation will allow LLYC to extend its Deep Digital Business services – one of the firm’s key commitments in the coming years.

APACHE takes an integrated perspective on communication and marketing strategies, always geared toward achieving results. This aligns well with LLYC’s strategic vision for its Deep Digital Business, which seeks to harness synergies between artificial intelligence, influence, and digital marketing techniques to offer high-impact business solutions that enhance social license to operate and improve organizational prestige.

Founded by three former Google employees in 2016, APACHE currently has a team of more than 40 professionals that contribute toward areas that companies are finding increasingly compelling such as paid media, marketing automation, organic positioning, e-commerce, and marketplace and data analytics to enhance the success of brands and products in the digital ecosystem. APACHE has also developed its own technologies to make the defining and implementing these disciplines more efficient. In 2020 El Publicista recognized it as the best digital agency and one of the best independent media agencies in Spain.

An integrated business vision based on technological disruption

LLYC’s acquisition of APACHE is another step in its strategic commitment to Deep Digital Business – the unit that develops data analytics, deep learning, and influence and digital marketing solutions to help clients harness the disruption caused by exponential technologies in the field of communications. Technology and innovation are the foundations of this ambitious growth plan, through which LLYC seeks to double in size over the next five years.

Following the acquisition, the three founding partners of APACHE, Jesus Moradillo, David Martin and Luis Manuel Nuñez will continue to run the company’s business. They will work with Adolfo Corujo, Chief Strategy & Innovation Officer at LLYC, and the team he leads to incorporate their services into the firm’s evolving value proposition, which involves using innovations in corporate communication, public affairs and marketing in all its operations. To achieve this, it will quickly rollout Apache’s capabilities in Latin America, Portugal, Brazil and the United States.

Jose Antonio Llorente, Founding Partner and Chairman of LLYC, stated, “The acquisition of APACHE is particularly important for LLYC’s strategic growth and its market positioning. We are delighted to welcome a team with such innovative and entrepreneurial DNA that, in barely five years, they have developed a project that has been very well received in the market. It responds very directly to our clients’ needs, which is clear in the highly significant growth APACHE has experienced since it was founded and the fact that it has been chosen as the best-rated digital agency on several occasions”.

“We are very excited to have found LLYC – the partner that we needed on our journey to continue the APACHE’S successful path” said Jesús Moradillo, CEO and Founder of APACHE. “We share the same entrepreneurial DNA; we have two parallel stories as Spanish entrepreneurs. We also share the same vision of a future in which technology and innovation are the pillars on which we will build our solutions”.

“We are proud to begin working with the team at APACHE”, added Adolfo Corujo, Partner and Chief Strategy and Innovation Officer at LLYC. “Technology and innovation are two key drivers of our growth and APACHE’s experience will play a key role in continuing to jointly develop the communication, marketing and public affairs vision and solutions our clients demand. We should not forget that all the challenges currently facing our clients demand responses that combine digital strategies, systems based on artificial intelligence and unique marketing acquisition methodologies”.

Advice on the operation was provided by Scopen and EY on the part of LLYC and by Écija on the part of APACHE.