LLYC has been recognized at the Latin American SABRE Awards 2020 with the gold award in the Caribbean category for the “First Manual of Good Practices for the Dominican Pharmaceutical Industry“, developed for the Association of Pharmaceutical Representatives, Agents and Producers, Inc, (Spanish acronym: ARAPF). The awards were announced yesterday at an online ceremony held within the framework of the RADICAL International Public Relations Congress 2020.
For Alejandro Romero, Partner and CEO for the Americas, “We are very proud to have won a prize for our operation in the Dominican Republic. The focus on achieving business results for our customers is our daily mantra, and this award underscores this constant focus. We will strive to achieve more and are highly motivated to continue demonstrating that the Spanish- and Portuguese-speaking world develops world-class work”.
The Latin American SABRE Awards, organized by PRovoke, recognize the best communication campaigns in Latin America, that is, those achieving the highest levels of strategic planning, creativity and business results.
About the project
The Manual of Good Practices is an initiative by the Association of Pharmaceutical Representatives, Agents and Producers, Inc, (ARAPF), which amounts to a before and an after for the Dominican Pharmaceutical Industry. Its creation has allowed us to share a vision of the ethical values that govern the sector and has contributed to the internationalization of the market, which has carved out a space for itself in the region of Latin America and the Caribbean thanks to its economic growth, and the recognition of the commitment of the industry to the well-being of Dominican consumers, through high quality, safe and effective pharmaceutical products.