LLYC beefs up its Customer Experience offering with Carmen López-Suevos

LLYC bolsters its Customer Experience expertise with the addition of Carmen López-Suevos Hernández as Senior Advisor. She will assist the firm’s Deep Digital Business area in mapping out business development and digital transformation strategies for customers, in all their aspects: technology, governance, finance, HR, omnichannel and operations. She brings a track record of over 20 years working on the conversion necessary to successfully implement customer experience and customer-centric projects.

Customer Experience has become a cornerstone for companies looking to outshine their competitors. The consumer-brand relationship can help increase turnover. It is an asset that provides a sustainable advantage over time.

As an expert in business transformation and customer-centric operating models through digital adoption, Carmen has extensive international experience in strategy definition and implementation, business development and digital transformation. At Vodafone she has been Director of Experience and Transformation, where she has led a strategic change in customer focus. In this firm she was also Director of Commercial Operations and Customer, responsible for the opening of operations in Latin America and Head of Global Customer Strategy of the Group in London. She has also worked at R, Yoigo and AMS.

Carmen holds a degree in Physics from the Complutense University of Madrid and a Master in Business Administration from the IE Business School. She has also completed the Customer Strategy & Experience Programme at IMD (Lausanne) and IESE. She is a professor of the International Master in Digital Business and Innovation at the IE Business School.

Ibo Sanz, Global Senior Director of Deep Digital Business Strategy: “I’m looking forward to having Carmen on our team. It allows us to bring on board a person with proven field experience who has successfully dealt with all the issues our customers face when embarking on such programs.”

“I am delighted to be working with LLYC in developing the customer experience practices to assist customers in transforming towards competitiveness and sustainability. I want to contribute to the vision of building a total experience for all stakeholders,” says Carmen López-Suevos Hernández.