LLYC signs up new talent in Mexico

LLYC Mexico announces that Mauricio Carrandi will take over the general management of the operation in Mexico while Carmen Julia Corrales will assume the position of Senior Advisor of the firm, with the aim of strengthening LLYC’s offer in the Mexican market.

Mauricio – an executive with more than 20 years of experience in corporate communication, marketing, big data and digital advertising – has served as Chief Marketing Officer at Televisa since 2012, where he ran the internal communication agency with the aim of improving the company’s brands and focusing the marketing campaigns of its content and channels on all the distribution platforms from open TV, pay-per-view TV and Over the Top (OTT) to digital. He headed up a team of more than 150 professionals at the organization.

Previously, Carrandi had set up his own consultancy firm, specializing in communication, advertising and branding, where he created a methodology based on semiotics and the target focus, which reinforced its foundations to develop multiple campaigns for various brands. He holds an MBA from IE Business School in Spain, and a Master’s Degree in Communication from ISEE Business School in France.

For Alejandro Romero, Partner and Chairman of LLYC in the Americas, the incorporation of Mauricio means strengthening the value offer of LLYC Mexico, and his experience and strategic and creative potential “will bolster our firm, allowing us to advise our customers in the right manner, while growing our business”.

Mauricio Carrandi takes on the position of Managing Director of the Mexico office, while Carmen Julia Corrales, who retires for personal reasons from the front line of decision-making at the firm, will continue in her new position as Senior Advisor, both reporting to Javier Rosado, Partner and Managing Director of the Northern Region at LLYC.

These changes in the firm’s leadership are geared toward offering solutions with greater proximity to the customers, above all against this backdrop in which the global pandemic has posed the challenge of adapting the offer of products and services to the new needs stemming from a profound digital acceleration.