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LLYC (BME: LLYC) closed 2024 with strong business growth. The preliminary results, pending final audit review, estimate total revenue at € 115.1 million and operating revenue at a record € 93.1 million. This latest figure marks a 19% increase over 2023 (€ 78.4 million, excluding BAM). Meanwhile, recurring EBITDA (gross operating profit) also improved, reaching € 17.3 million. These results align with LLYC’s forecast update in October.
The second half of 2024 was particularly strong for the Marketing and Corporate Affairs firm, with total revenue of € 60.6 million and operating revenue of € 49.9 million—a 22% and 25% YoY increase, respectively. Recurring EBITDA from July to December reached € 10.4 million, up 20% year-over-year. This positive performance reflects the initial impact of the company’s new organizational model and integrated service offering.
“We are pleased with these results,” said Francisco Sánchez-Rivas, Chair of LLYC’s Board of Directors. “LLYC underwent significant changes in 2024 and has gained momentum throughout the year, with a second half that underscores our strength. Without a doubt, the foundations have been laid to underpin growth throughout this financial year. Since 2020, in just 4 years, we have multiplied revenue by 2.6 and recurring EBITDA by 2.1. Not many companies can boast these figures,” says Francisco Sánchez-Rivas, chairman of the board of directors of LLYC.
Transformation and investment
2024 was also a year of transformation and investment. The company accelerated the integration of its commercial offering, placing innovation at the core, and restructured its organizational model into two key business areas—Marketing and Corporate Affairs—to enhance agility and efficiency.
LLYC secured major marketing contracts with GWM, Vodafone, Turespaña, and IFEMA Madrid, reinforcing its distinctive approach in service delivery. The company also completed the full integration of BESO by LLYC and Apache part of LLYC, creating a unified practice with services spanning Brand & Ad, Paid Media & Performance, Growth, and Deep Learning.
Last year, LLYC made a record investment of over € 30 million in three key market acquisitions:
- Lambert by LLYC in the United States,
- Dattis by LLYC in Colombia, solidifying its leadership in that market,
- Zeus by LLYC in Spain, strengthening its data visualization capabilities.
Following the Lambert by LLYC acquisition, the United States has become LLYC’s second-largest market. The company has expanded its presence along the East Coast and Midwest, establishing a strong foundation for future growth. LLYC’s leadership in the U.S. has been further reinforced with the recent appointments of Jeff Lambert as Executive Chair and Mike Houston as CEO.
2025 outlook
LLYC’s Board of Directors has reaffirmed the goals set out in its 2023-2025 strategic plan. The company expects to close 2025 with operasting revenue of € 120 million and recurring EBITDA of € 25 million.
“2025 will be another year of growth, driven by the trust our clients place in us—more clients with increasingly complex challenges—and, of course, by the talent and dedication of our professionals,” said Alejandro Romero. “We are now among the 35 largest firms in our sector worldwide, having invested € 45 million in six acquisitions over the past three years while distributing € 5 million in dividends to our shareholders—something we always emphasize. We will continue working to improve these figures.”