Together with Airbnb.org, we were recognized at the Marketing Monsters 2026 Awards for the social impact of “Free Medical Stays”

Together with Airbnb.org, we received recognition in the Social Impact category of Expansión México’s Marketing Monsters 2026, for the “Free Medical Stays” program. This distinction highlights marketing strategies that help address social issues and generate positive, sustainable change.

The initiative addresses one of the major challenges faced by families who must travel to receive specialized medical care: the cost and logistics of lodging. Through partner organizations, Airbnb.org provides free temporary stays that allow patients and families to remain together during treatment, reducing part of the financial and emotional burden of traveling.

Airbnb.org is an independent nonprofit organization founded by Airbnb that uses the platform’s technology and its host community to connect people in crisis situations with free temporary accommodation.

From our Mexico office, we supported the adaptation and amplification of the program through a communication, public relations, and institutional relations strategy. Our work focused on building trust, explaining how the initiative works, and raising visibility for its impact and collaboration with specialized healthcare organizations.

Key results submitted for the award include more than 300 nights of free lodging, a network of seven partner organizations, and the program’s expansion from Mexico City into Puebla and the State of Mexico. In addition, an investment of 20 million pesos over three years was announced to ensure continuity and expand the reach of medical stays nationwide.

This recognition reinforces our commitment to supporting our clients with strategies that connect their capabilities with society’s needs. We appreciate Airbnb.org’s trust and the work of all the people and organizations that have contributed to the growth of this initiative.