Two Golds at the 2026 Eficacia Awards with Cervezas Alhambra

The Eficacia Awards, organized by the Spanish Association of Advertisers with the advisory of SCOPEN, are the highest recognition of real communication results in Spain. In this 2026 edition, we achieved two Gold awards for the work developed for Cervezas Alhambra.

The jury recognized the strategic impact and strength of the proposal in two of the most competitive categories:

• Gold in ‘Brand Building’: for the consolidation and trajectory of the “Alhambra. Sin prisa” territory.
• Gold in ‘Branded Content Action’: for the creation and cultural reach of the “Sosegá” project.

The two recognitions highlight complementary dimensions of the same strategy: building a solid brand identity over time and knowing how to take it further in the moments that matter most. A way of working based on understanding what is at stake for our clients and connecting strategy, communication, and creativity to generate long-term value.

‘Sosegá’: turning a positioning into a cultural legacy

 
Conceived for the brand’s centenary, “Sosegá” connected with the brand’s deepest identity after a complex creative challenge: creating something unprecedented while respecting the authenticity of flamenco.

To make it possible, we brought together 14 key figures of the genre to give life to the first new flamenco ‘palo’ in almost a century, the first conceived “sin prisa” (without haste) and without a finale, together with the musical direction of Javier Limón and the production company Little Spain. An initiative through which Cervezas Alhambra evolved from supporting culture to actively participating in its creation.

This double triumph at the Eficacia Awards consolidates the success of a project that already had an outstanding international track record in competitions such as Cannes Lions, LIA, FIAP, or the National Creativity Awards, demonstrating how strategy and creativity united generate a real and lasting impact.